About The Designer

The first designer we want to introduce is a beautiful girl inside and out. Like most of our designers, she has been with SHEIN since its inception 10 years ago. In the early days, before our designs became popular, we arranged for our designers to further their study of fashion design and invited senior designers to help us build our brand. Now, over a decade later, we have established a huge team of professional designers. Every one of our designers has his or her own unique sense of fashion; some focus on creating elegant, cute, athletic, sexy, trendy and all different styles. Our designers understand that you, as the customer, are looking for more than beautiful and fashionable clothes. You are pursuing a lifestyle.


Selecting Fabric Manufacturers

When selecting which fabric manufacturers to work, we have been through many waves of partnerships over the years. In addition to the style and design, we put a great deal of value into fabric quality. We want our customers to feel comfortable, as if they are being hugged by our clothing. At the same time, we don't want to increase the cost or production and, therefore, the price for our customers. After comparing many manufacturers, and after much trial and error, we have found a good balance between quality and cost and have established stable operations with our current producers.


Modify The Clothing Item

Before we make our products available to you, our professional designers perform rigorous quality assurance tests to approve every item of clothing. We invite models to try on the clothes and consider the overall look. We continually modify the clothing item until the look is perfect. Our products often go through multiple changes and transformations before it is available for sale. Only the products are listed on our website.